About Us
We are passionate about showing you the heart of the destination, enabling you to be truly touched by new experiences and unforgettable moments.
Live life to the full. We’ve taken care of the details; you just need to relax and embrace your sense of adventure.
- Hand-picked experiences
- Immersive touring & activities
- Passionate local friendly guides
- Readymade all-inclusive packages
- Australian family company
- Re-invented travel experience
- 1000s of Five star reviews
- Australia’s largest privately owned travel company
Discover more and enjoy exclusive extra touches with The International Specialist. Where all surprises are great surprises – including the value.
Why Us
Readymade All-Inclusive Holidays
Relax – all the hard work has been taken out of your holiday. Packages include everything from flights, transfers, hotels, tours and more,
all bundled into a seamless travel experience. Arrive to the warm welcome of your HolidayMax representative at your destination airport.
Delight at our unique itineraries, special extra touches and hidden secrets.
Our advanced technology and vertical integration has enabled us to re-invent the travel experience.
This is fuelling extraordinary growth and ensures you will have an exceptional holiday experience.
Through being highly-automated and super-efficient, we’ve eliminated the clunky inefficiencies and middle-men of
legacy travel agents - and we pass on those cost benefits to you through incredible value premium holidays.
Welcome to the future of travel.
You’ll love your holiday. The select range of amazing bucket-list experiences is carefully curated to ensure your
holiday is maximised. Our exclusive hand-picked immersive inclusions are designed to thrill.
Discover, learn, be surprised and feel exhilarated. Enrich your personal story, meet colourful characters,
catch infectious smiles and discover flavours you simply can’t get enough of. We are passionate about showing you
the heart of the destination. New holidays are being crafted and carefully designed on an ongoing basis,
so join dealsAlert to be the first to hear about the incredible new deals.
It is heart-warming to see so many of our new customers return home from their first holiday and immediately book subsequent holidays with us.
Thanks to our wonderful new customer loyalty, we have already grown to probably be Australia’s largest privately owned travel company, and the strong ongoing growth continues
as word spreads and the package range expands.
Live life to the full. We’ve taken care of the details; you just need to relax and embrace your sense of adventure.
Australian Family Company
This Australian family owned and run company has been delighting customers for more than 20 years. More than a million holidays have been enjoyed over this time. The Harding family started the company in 1996 based on their long and proud tradition in hospitality and tourism. Respected throughout the tourism industry, and known as pioneering innovators, the Harding family is renowned for their passion for sustainable tourism. Now with both HolidayMax™ and Discover Australia Holidays brands, and three generations working in the company, the future continues to be very bright. Partners see Company Profile for Partners
Hand-Picked Luxury Experiences
We are proud to present this select collection of amazing bucket-list destinations and experiences around the world.
Be touched by our luxurious touring, cruising and train journeys that will live within you forever.
Immerse yourself in remarkable landscapes, natural beauty and rich history with Discover Australia Holidays and HolidayMax.
Enjoy more hand-picked memorable experiences, more luxuries and our exclusive special extras.
We are passionate about showing you the heart of the destination. New holidays are being crafted and carefully designed on an
ongoing basis, so join dealsAlert to be the first to hear about the incredible new immersive touring, cruising and train journeys.
Discover more and enjoy exclusive extra touches with HolidayMax's. Where all surprises are great surprises – including the value.
All-Inclusive Touring
Immerse yourself in the heart of the destination with the most experienced and passionate local tour guides and hosts.
Our friendly professional guides share their love for the destination, their first hand experiences, fascinating facts,
enchanting stories and passion. Have a big smile on your face as you make new treasured memories and connect with fellow
passengers on your journey. Everything is included – you can relax knowing there are no hidden extras. All entry fees,
accommodation, cruises and meals are included as indicated. Packages even include flights.
You can expect to travel in style on a HolidayMax immersive escorted tour featuring unparalleled sightseeing and enriching
cultural experiences. Be truly touched by new experiences and unforgettable moments. Enjoy the freedom to tailor your holiday
adventure to your own preferences. The guided touring itinerary strikes the perfect balance between action-packed touring
experiences and leisurely self-exploration. Your incredible journey lead by a HolidayMax expert Tour Director and host who is
dedicated to ensuring you have an amazing experience. The carefully designed guided tours showcase the must-see sights and also
introduces you to our exclusive hidden gems.
Choose from HolidayMax's specially curated range of guided touring, cruising and train journeys.
Check-out holidaymax.com for full day-by-day itineraries and inclusions.
Australian Based Team
The Australian based team of Holiday Specialist Consultants are well-trained and experienced professionals focussed on making
your dream holiday become a reality. The Perth based Reservations Centre operates 7 days a week and is dedicated to ensuring our
sophisticated travellers break free from the ordinary travel experience. Our Travel Operations team ensures everything runs like
clock-work and you have an incredible travel experience.
Reach out to our Specialist Consultants today… they look forward to welcoming your enquiry.
Senior & Solo Travellers
HolidayMax's all-inclusive packages are wonderful for senior and solo travellers, and those with some mobility limitations*. HolidayMax's quality touring and cruising holidays are especially designed to be hassle-free so you can you can relax, enjoy yourself and make new friends of all ages from right around Australia, and across the world, in a friendly caring environment. The Single Supplement indicated enables solo passengers to guarantee your own private room throughout. *Simply let us know any mobility limitations, medical conditions or special needs assistance requirements so we can confirm suitability of each specific package.
Both our HolidayMax™ and Discover Australia Holidays teams are dedicated to maximising your holiday.
The International Specialist
Our two brands are divisions of the same great company. HolidayMax's carefully curated collection of amazing bucket-list destinations and luxurious experiences around the world are highly popular are deliver unbeatable value. Immerse yourself in remarkable landscapes, natural beauty and rich history with HolidayMax. Enjoy more hand-picked memorable experiences, more luxuries and our exclusive special extras.
The Australian Specialist
Our two brands are divisions of the same great company. Discover Australia Holidays covers all of Australia in more depth and with the most experienced local tour guides. Immerse yourself in Australia’s remarkable landscapes, natural beauty and rich history with The Australian Specialist. Enjoy more hand-picked memorable experiences, more luxuries and our exclusive special extras.
Our Story
Initially founded in 1996 to bring visitors to just Western Australia, the company then expanded to all destinations across Australia and now to overseas destinations through HolidayMax.
In just a few years, the Harding family grew Discover West Holidays to become the largest wholesaler for West Australia before then taking over the Best of The West Holidays business. Soon after, Discover Australia Holidays was launched and has since become the most trusted name for Australian all-inclusive holidays; and continues to experience solid growth rates.
At the request of our loyal customers, we then expanded into select bucket-list destinations globally through HolidayMax™. They asked us to bring our hallmark special touches to a carefully hand-picked selection of incredible international experiences. HolidayMax quickly became a huge success and continues to experience extraordinary ongoing growth as word spreads and new global destinations are added.
HolidayMax and Discover Australia is respected for investing back in promoting sustainable tourism, and the economic and employment benefits it brings to various destination communities.
The company’s Managing Director has also served in a senior government role as Chairman of Tourism Western Australia (statutory authority) and earlier as the national Deputy Chairman of the Australian Tourism Export Council (peak industry body representing Australia’s $30 billion inbound tourism industry).
This privately held company is a great Australian success story and today is 100% owned by the Harding family, as it has been continually since 1996.
