About Us
We are passionate about showing you the heart of each destination, enabling you to be truly touched by new experiences and unforgettable moments.
Live life to the full. We’ve taken care of the details; you just need to relax and embrace your sense of adventure.
- Exclusive HolidayMax River Cruising
- Immersive HolidayMax Escorted Touring
- Bucket-list luxury, at unbeatable value
- Incredible passionate local guides
- Ready-made all-inclusive packages
- Family owned and operated
- Australia’s largest privately owned travel company
- 1000s of five star reviews

Experience more with HolidayMax™, where every moment comes with our special touches and exceptional value.
Why Us
At HolidayMax, our philosophy is simple: world-class luxury river cruising and touring - all at exceptional value.
HolidayMax has taken care of everything.
You’ll not only get the best cruise or tour - your whole travel experience is seamless
with our all-inclusive ready-made holidays - where everything runs like clockwork.
Our incredible growth and loyal following is testament to our truly unique approach.
Through being highly-automated and super-efficient, HolidayMax has eliminated the clunky
inefficiencies and middle-men of legacy travel providers - and
we pass on those cost
benefits to you
through incredible value premium holidays. Our vertical integration
and advanced technology has enabled us to re-invent the travel experience.
With teams based in Australia, London, Rome, New York, Amsterdam, Cape Town, Tokyo,
Hanoi, Bangkok, Colombo and Manila - this family owned and operated company
has grown into a highly respected global tour operator and river cruise line.
Welcome to the future of travel.
Check out what our guests are saying: reviews.



Luxury River Cruising
Experience HolidayMax’s renowned river cruising on Europe’s regal rivers or Asia’s exotic waterways.
HolidayMax’s fleet of exclusive boutique-sized riverships continues to grow.
All finished with the highest quality materials, our fully-featured ships
incorporate state-of-the-art facilities with elegant and sleek styling throughout.
Enjoy HolidayMax’s relaxed cruising style and be captivated by our onboard entertainment.
Expect warm and indulgent hospitality from our attentive crew, while HolidayMax’s onboard
Cruise Director and Tour Leaders are dedicated to making your voyage truly unforgettable.
Our carefully curated Shore Excursions are designed to ensure you experience the very best
of each destination we visit. Savour gourmet cuisine in our elegant onboard restaurant,
enjoy a cocktail in the impressive Panorama Lounge, or soak up the scenery from the
expansive Sun Deck. All meals are included, and our talented chefs are sure to delight
you with their superb fine-dining creations.
All of our riverships are boutique-sized and fully-featured.
They boast the finest amenities and exude a modern, cosy, friendly atmosphere.
HolidayMax is a cruise line setting the standard for luxury river cruising with
its unwavering commitment to exceptional value and guest satisfaction.
River Cruises:
Europe |
Mekong River
Immersive Touring
Experience HolidayMax’s renowned escorted touring in Europe, Asia, Africa, North America or Australia.
All featuring our exceptional Tour Leaders and passionate local guides.
Travel in comfort and style on our immersive HolidayMax tours featuring
unparalleled
sightseeing
and enriching cultural experiences. Be truly touched by new experiences
and unforgettable moments. Enjoy the freedom to tailor your holiday adventure to your
own preferences. We have carefully designed our guided tours to strike the perfect
balance between action-packed touring experiences and leisurely self-exploration.
Join us for a more enjoyable touring experience with like-minded travellers.
Each journey is led by a friendly HolidayMax Tour Leader and host who is dedicated
to ensuring you have an amazing experience. HolidayMax’s exclusive touring
showcases the must-see sights and introduces you to our special hidden gems.
HolidayMax is a world-class tour operator, setting the benchmark in immersive
escorted touring through our unwavering dedication to guest satisfaction.
Tours:
Europe |
Asia |
Africa |
North America |
Australia
Ocean Cruise Division
HolidayMax has joined forces with some of the world’s most trusted ocean cruise lines to combine
our incredible touring with unforgettable premium ocean cruising. Voyage the iconic seas of
the world and experience the very best of the destinations you cruise from.
Our carefully curated all-inclusive ocean packages feature HolidayMax’s exclusive local
pre-cruise touring plus flights, hotels and transfers. These seamless,
ready-made cruise holidays
make it effortless to experience bucket-list destinations - in luxury and at exceptional value.
Discover the world in luxury, sailing to the globe’s most captivating destinations.
Unwind as you explore the sun-drenched Mediterranean, from the ancient wonders of
Rome to the sparkling Greek Islands, the vibrant boulevards of Barcelona, and the
timeless romance of Venice. Voyage north to Alaska, where the majestic Inside Passage
and cosmopolitan Vancouver reveal nature’s raw beauty. Embrace the tropical rhythm
of the Caribbean, featuring stays in glamorous Miami and iconic New York. Uncover
the dazzling modernity of Dubai and the wild shores of South Africa. For the ultimate
cruise experience, HolidayMax’s Grand Voyages unite these legendary destinations into
one seamless voyage of luxury, discovery, and indulgence. Browse all of our ready-made
all-inclusive ocean cruise packages, featuring our exclusive local pre-cruise touring.
Ocean Cruises:
Europe |
Asia |
Africa |
North America |
Australia
Save with Readymade All-Inclusive Holidays
Relax – all the hard work has been taken out of your holiday. Packages
include everything from flights, transfers, hotels, tours
and more, all curated into a seamless travel experience. Arrive to the warm welcome of your
HolidayMax representative at your destination airport. Delight at our unique itineraries,
special extra touches and hidden secrets.
HolidayMax’s ultra-modern super-efficient operations enable us to deliver the
very best experiences and we pass on those cost benefits to you through
incredible value premium holidays. We have set ourselves apart through proprietary technology,
vertical integration and the elimination of the clunky inefficiencies of
legacy companies. This is fuelling extraordinary growth and ensures you
will have an exceptional holiday experience.
You’ll love your holiday. Our amazing bucket-list experiences are carefully
curated to ensure your holiday is maximised. Discover, learn,
be surprised and feel exhilarated. Enrich your personal story,
meet colourful characters, catch infectious smiles and discover
flavours you simply can’t get enough of. We are passionate about
showing you the heart of each destination.
It is truly heart-warming to see so many of our customers continue to book more
and more holidays with us. Thanks to our wonderful customer loyalty,
we have already grown to probably be Australia’s largest privately owned travel company,
and the strong ongoing growth continues as word spreads further.
Be touched by our immersive touring, luxury river cruising and ocean voyages that
will live within you forever. We’re constantly crafting new tours and river cruise journeys around the world, so join dealsAlert to be the first to hear about
the latest incredible new experiences.
Live life to the full. We’ve taken care of the details; you just
need to relax and embrace your sense of adventure.
Australian Family Company
This Australian family owned and run company has been delighting customers for more than 20 years.
Over a million holidays have been enjoyed over this time. The Harding family started the company in 1996
based on their long and proud tradition in hospitality and tourism. Respected throughout the tourism industry,
and known as pioneering innovators, the Harding family is renowned for their passion for sustainable tourism.
Now with both the HolidayMax™ and Discover Australia Holidays brands, and three generations working in the company,
the future continues to be very bright.
Partners see Company Profile for Partners
Australian Based Team
Our Australian based team of well-trained and experienced travel professionals
are focused on making your dream holiday become a reality. The Perth based
Reservations Centreoperates 7 days a week and is dedicated to ensuring our sophisticated
travellers break free from the ordinary travel experience. Reach out to our
Specialist Consultants today… they look forward to welcoming your enquiry.
Our Travel Operations teams work 24-7 to ensure everything runs like
clockwork and you have an incredible travel experience.
Our local operations teams around the world - London, Rome, Amsterdam,
Cape Town, Tokyo, Hanoi, Bangkok, Colombo and Manila - are focused on
ensuring your holiday experience is exceptional.
HolidayMax’s New York City based Reservations Centre services our guests from North America.
Senior & Solo Travellers
HolidayMax's all-inclusive packages are wonderful for senior and solo travellers, a nd those with some mobility limitations*. HolidayMax's quality touring and cruising holidays are especially designed to be hassle-free so you can relax, enjoy yourself and make new like-minded friends of all ages from right around Australia, and across America, in a friendly caring environment. The Single Supplement indicated enables solo passengers to guarantee your own private room and cabin throughout. *Simply let us know any mobility limitations, medical conditions or special needs assistance requirements so we can confirm suitability of each specific package .
Both HolidayMax™, and our Discover Australia Holidays division, are dedicated to maximising your holiday. Check holiday listings on this website for specific inclusions, details and conditions of each holiday. This website is operated by the Harding Family’s HolidayMax Kalhaven Holdings Pty Ltd. HolidayMax touring and river cruises are proudly provided by HolidayMax Travel Operations Pty Ltd, another part of the Harding Family’s HolidayMax Group.
Our Story
Founded in 1996 to proudly show visitors our home state of Western Australia,
the company then expanded to all destinations across Australia, before growing to operate around the world.
Within just a few years, the Harding family built Discover West Holidays into Western Australia’s
largest tour operator, before then taking over the Best of The West Holidays business. Soon after,
Discover Australia Holidays was launched and has since become the most trusted name for
Australian holidays - a reputation it continues to uphold while achieving consistent solid growth.
At the request of our loyal customers, we then expanded into select bucket-list destinations
globally through HolidayMax™. They wanted us to bring our hallmark special touches to a carefully
hand-picked selection of incredible international experiences. HolidayMax quickly became a huge
success and continues to experience extraordinary ongoing growth.
The HolidayMax Group has gone from strength-to-strength, with local teams operating
throughout Europe, Asia, Africa, North America and Australia. HolidayMax has grown
into a highly respected global tour operator and river cruise line. While Discover Australia
Holidays continues to thrive, now as a division of HolidayMax. The HolidayMax Group is
respected for investing back in promoting sustainable tourism, and the economic and employment
benefits it brings to various destination communities.
Our current exciting chapter is to enable guests from America to also experience
HolidayMax’s unique blend of luxurious experiences at unbeatable value, with the
establishment of a New York City regional headquarters.
This privately held company is a great Australian success story and today is 100%
owned by the Harding family, as it has been continually since 1996.

HolidayMax and Discover Australia is respected for investing back in promoting sustainable tourism, and the economic and employment benefits it brings to various destination communities.
The company’s Managing Director has also served in a senior government role as Chairman of Tourism Western Australia (statutory authority) and earlier as the national Deputy Chairman of the Australian Tourism Export Council (peak industry body representing Australia’s $30 billion inbound tourism industry).
This privately held company is a great Australian success story and today is 100% owned by the Harding family, as it has been continually since 1996.